ZIPHOO INSIGHT
According to Vogue Research in 2021, more brands took part in 520 celebrations than Valentine’s Day celebration this year, Making a shift towards China’s digital day of love. Brands should rethink their approach to Chinese Festivals. 520 Day offer big valuable marketing opportunities. it can be great marketing opportunity for all of our sports brands.
Too many Chinese, Love is not only about relationship. but has an extended meaning, embracing confidence, self-care and a sense of personal independence. whichever Valentine’s day they choose to support, brands should take note of these changing social mores.